Global Compass sat down this week with Jatin Ahluwalia, former marketing professional turned sports entrepreneur and Robert Masih Nahar, recognized as the main promoter of cricket in Catalonia and Spain, to discuss how India can leverage sports as a tool for soft diplomacy. With India’s bid for the 2036 Olympics on the horizon, Jatin shares his thoughts on whether the country is financially prepared to host such a monumental event. He explores the challenges and potential benefits of hosting the Olympics, emphasizing the importance of creating a sustainable sports ecosystem that extends beyond just building stadiums.
Jatin also delves into India’s potential to capitalize on its sports expertise, particularly in cricket, to strengthen international relations and position itself as a global leader in sports diplomacy. With cricket set to make its debut at the 2028 LA Olympics, the conversation shifts to how India can use this opportunity to foster bilateral relations and promote cultural exchange on the global stage.
Robert Nahar, based in Barcelona, shares his experience of collaborating with Indian partners to bring cricket to Europe. He highlights the growing interest in cricket across the continent and how Indian expertise can help establish the sport in new markets. This discussion offers valuable insights into the role of sports in international diplomacy and the potential for India to lead the way in this arena.
Don’t forget to like and share this conversation that explores the intersection of sports, diplomacy, and India’s role in the global sporting landscape.
Neelanjana Banerjee is a Broadcast Media Specialist with 23 years of cross-media experience in designing and producing content for television, radio and online media.
Having held a wide range of roles in various aspects of electronic media, she is a multifaceted professional and has an in-depth and hands on experience in broadcast
content, programming, media production, channel / product launch, TV and
radio skills training and online content.
Neelanjana was awarded the Chevening Gurukul fellowship in Leadership & Excellence from King's College, London in 2016.
