According to McKinsey, India is a high potential and growing source market for leisure travel. Recognizing this several countries have begun to ease visa processes for visiting Indian tourists. In fact, 2024 is projected to record the highest ever outbound tourism from India.
To understand this phenomenon and explore the challenges of tapping this potential, StratNews Global spoke to Guldeep Singh Sahni, Co-Chairman Outbound Tourism Committee, FICCI.
