South Asia and Beyond

New Consumption Numbers Reveal How India Is Trading Up

A few weeks ago, the National Sample Survey Office (NSSO) released the first tranche of its latest survey on consumption expenditures.

The release of the latest Monthly Per Capita Expenditure (MPCE) comes after a gap of a decade—normally it is supposed to be released every five years. They provide a very revealing snapshot of India’s rapidly transforming consumption behaviour.

To unpack the underlying trends, Anil Padmanabhan spoke to Rajesh Shukla, CEO of People Research on India’s Consumer Economy (PRICE), and a previous guest on the show.

Also see:

Nitin A Gokhale WhatsApp Channel


Anil Padmanabhan

Anil Padmanabhan has been a journalist for the last 36 years. He has worked in various capacities in several publications including Afternoon Despatch & Courier, Press Trust of India, Business Standard, Mint and was based in New York for India Today. He was a Nieman Fellow in 2001. He tweets at @capitalcalculus.