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How The Neo Middle Class Is Redefining India

A few weeks ago, Prime Minister Narendra Modi told Parliament that in the last decade India had added 25 crore people to the middle class.

PM Modi was referring to the segment that had been bootstrapped out of poverty on the strength of the government’s social welfare programmes and improved access to public goods like electricity, banking and so on.

The obvious question is as to how will this impact India’s polity? How will it impact consumption? How will it shape the employment profile of India.

To answer all this and more, StratNewsGlobal.Tech spoke to Pradeep Gupta, CEO, AxisMyIndia.

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Anil Padmanabhan has been a journalist for the last 36 years. He has worked in various capacities in several publications including Afternoon Despatch & Courier, Press Trust of India, Business Standard, Mint and was based in New York for India Today. He was a Nieman Fellow in 2001. He tweets at @capitalcalculus.