NEW DELHI: For a country like India that has a rich culture and traditions, soft power is an important component of diplomacy. And one institution that plays a key role therein is the Indian Council for Cultural Relations (ICCR), working in tandem with other agencies of the government. India enjoys tremendous goodwill across countries; that needs to be taken to another level, says Vinay Sahasrabuddhe, President, ICCR. Soft power is essentially about the idea of India that has five pillars, he told StratNews Global Editor-in-Chief Nitin A. Gokhale on ‘The Gist’. Tune in for more on how the ICCR is projecting India’s soft power.
